微信公众号用于应急救护健康教育的现状及传播力分析
2019-07-26
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doi:10.3969/j.issn. 1672-5166.2019.03.022

 

微信公众号用于应急救护健康教育的现状及传播力分析

程晓青 云淑贞 罗杰斯 赵建忠①△


目的 对微信公众号运营以来20个月的情况和传播力进行分析,探索新媒体传播方式在应急救护领域的作用。方法 借助微信公众平台的数据收集和统计功能,分析微信公众号发表第1篇文章以来20个月(2016125—201885日)的运营数据。结果 微信公众号关注人数持续增加,截至201885日共计

3 822人,其中男女各半。共发布图文65篇,总阅读量为21 780人;图文累积阅读人数和净增关注人数高度相关;最受关注的内容是专业原创图文。结论 有规律、持续地更新微信公众号图文,提高专业原创图文的更新频率,有利于提升公众号的影响力。

关键词 微信公众号 应急救护 培训

 

Analysis on Operation Situation and Popularity of Wechat Official Account used in First Aid Health

Education

CHENG Xiaoqing, YUN Shuzhen, LUO Jiesi, ZHAO Jianzhong

Chinese Red Cross National Training Center, Beijing 100010, China

 

Abstract Objective To analyze the operation situation and popularity of Wechat official account and explore the role of new media communication method in the field of first aid. Methods Using the data collection and statistics function of WeChat public platform, this paper analyzed the operational data for 20 months (from December 5, 2016 to August 5, 2018) since the publication of the first article. Results The number of users continued to increase, with a total of 3 822 as of August 5, 2018, male and female users taking similar proportion. A total of 65 articles were published, with a total reading volume of 21 780. There was a high correlation between the accumulated number of readers and the net increase number of users. The most popular content was original professional articles. Conclusion Regular and continuous updating of articles and more original professional articles may be beneficial to expand the influence of the Wechat official account.

Keywords wechat official account; first aid; training

 

中国红十字会总会训练中心,北京市,100010

作者简介:程晓青(1987—),女,助理研究员,硕士;研究方向:应急救护健康教育与健康促进相关研究工作;E-mailcxq2013@126.com

通信作者:赵建忠(1971—),男,副主任医师;研究方向: 应急救护健康教育与健康促进;E-mail: zhaojzh@126.com

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