医学期刊微信公众平台应用现状探究及启示
2019-07-26
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doi:10.3969/j.issn. 1672-5166.2019.03.023

 

医学期刊微信公众平台应用现状探究及启示

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通过对中华医学会系列期刊开通的微信公众号跟踪研究,发现目前超过50%的医学学术期刊与时俱进,利用微信公众平台进行学术推广,但仍存在仅以期刊原文为主”“推送文章频率低”“功能开发不全等问题。因此,需进一步增强为用户服务的意识,挖掘微信公众平台的各项服务功能,强化与关注人群的互动,从而充分发挥医学学术期刊在新媒体时代的学术引领作用。

关键词 微信公众平台 新媒体 科技期刊 医学期刊

 

Exploration and Enlightenment of the Use of WeChat Public Platform in Chinese Medical

Association Series of Journals

YANG Ming, ZHANG Lin, LIU Bing

Chinese journal of colorectal diseases (electronic edition) Editorial Office, Department of Colorectal Surgery, National Cancer Center/National Clinical Research Center for Cancer/Cancer Hospital, Chinese Academy of Medical Science and Peking Union Medical College, Beijing 100021, China

 

Abstract In this paper, the follow-up study on the WeChat public platform for a series of journals of the Chinese Medical Association found that more than 50% of medical academic journals are advancing with the times, and use the platform for academic promotion. However, there are still the situations such as the content mainly based on the original text of journal, low publicity of articles, incomplete function development, and etc. Therefore, it is necessary to further enhance the construction based on user

thinking, explore more service functions of the WeChat public platform, and strengthen the interaction with the people concerned, so as to better play the leading role on academic medical journals in the new media era.

Keywords WeChat public paltform; new media; scientific journal; medical journal

 

国家癌症中心/ 国家肿瘤临床医学研究中心/ 中国医学科学院北京协和医学院肿瘤医院结直肠外科,《中华结直肠疾病电子杂志》编辑部,

北京市,100021

中华医学杂志社有限责任公司,北京市,100710

作者简介:杨明(1983—),女,博士,编辑部主任,副主任医师;研究方向:医学编辑;E-mail: cjcd_editor@vip.163.com

通信作者: 刘冰(1977—),男,硕士,中华医学会杂志社副社长,编审;研究方向:医学伦理,科研评价,数字出版;E-mail: liubing@

cma.org.cn

通信作者